Forget about activation. How to build a habit

Learn from Magic Patterns

How to convert when pricing is complex

Without changing your plans

The right way to drive upgrades with urgency

And no, this isn't the countdown timers, come on.

Stop obsessing over the aha moment.

A talk with UX Designer Lisa Heiss about AI, onboarding and users

3 ways to activate before signup

How to start onboarding from the landing page

5 most read growth dives

AI Chats, Grammarly, Claude and others

Stop pitching the whole bundle

How to design upgrade triggers that say more by saying less

How an AI agent can make things worse

A demo that broke my heart

What kills a great upgrade trigger. Grammarly case, P2

Grammarly P1: a save-worthy upgrade trigger

👻 A ready-to-use template to design your own upgrade trigger inside ↓

How to drive advanced feature adoption

3 reasons I didn't pay Claude

Why users don't engage with your free plan

Top 5 Psychology-Backed Ways to Drive Upgrades

How to steal your competitor's users

When subscriptions kill your revenue

How Lovable converts with a radical bet

Why users ghost your annual plan

How to make locked features drive upgrades

Why users don’t trust your testimonials (and how to fix it)

How to design upsells that don’t get ghosted

When a longer activation journey makes sense

Only top products pay attention to this