Anastasia Kudrow

Anastasia Kudrow

PLG partner for growing teams

Retention

Mar 29, 2026

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9 min read

How to drive advanced feature adoption

Anastasia Kudrow

Engagement

Mar 22, 2026

•

8 min read

3 reasons I didn't pay Claude

Anastasia Kudrow

Engagement

Why users don't engage with your free plan

Mar 13, 2026

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6 min read

Why users don't engage with your free plan

Anastasia Kudrow

Big impact

Top 5 Psychology-Backed Ways to Drive Upgrades

Mar 1, 2026

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3 min read

Top 5 Psychology-Backed Ways to Drive Upgrades

Anastasia Kudrow

Pricing

Feb 22, 2026

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6 min read

How to steal your competitor's users

Anastasia Kudrow

Big impact

Feb 15, 2026

•

7 min read

When subscriptions kill your revenue

Anastasia Kudrow

Engagement

Feb 8, 2026

•

9 min read

How Lovable converts with a radical bet

Anastasia Kudrow

Big impact

Feb 1, 2026

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9 min read

Why users ghost your annual plan

Anastasia Kudrow

Big impact

How to make locked features drive upgrades

Jan 25, 2026

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5 min read

How to make locked features drive upgrades

Anastasia Kudrow

Should your trial ask for a card? Here’s the filter

Jan 16, 2026

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7 min read

Should your trial ask for a card? Here’s the filter

Anastasia Kudrow

Popular mistakes

Why users don’t trust your testimonials (and how to fix it)

Dec 14, 2025

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8 min read

Why users don’t trust your testimonials (and how to fix it)

Anastasia Kudrow

Big impact

How to design upsells that don’t get ghosted

Dec 7, 2025

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9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow

Activation

Nov 30, 2025

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6 min read

When a longer activation journey makes sense

Anastasia Kudrow

Popular mistakes

Nov 23, 2025

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5 min read

Only top products pay attention to this

Anastasia Kudrow

Nov 16, 2025

•

7 min read

When users can't imagine leaving

Anastasia Kudrow

Retention

Nov 9, 2025

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7 min read

How Netflix keeps you around

Anastasia Kudrow

Pricing

Nov 2, 2025

•

7 min read

Why I stopped looking at other pricing plans

Anastasia Kudrow

Big impact

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

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5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow

Big impact

Why we pick famous products over better ones

Oct 17, 2025

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5 min read

Why we pick famous products over better ones

Anastasia Kudrow

ICP Design

Why users ignore perfectly good products

Oct 10, 2025

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6 min read

Why users ignore perfectly good products

Anastasia Kudrow

Oct 3, 2025

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4 min read

Why users ignore your upgrades

Anastasia Kudrow

No surprise, no attention: the cost of being too predictable

Sep 21, 2025

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5 min read

No surprise, no attention: the cost of being too predictable

Anastasia Kudrow

Big impact

Why one “happy path” kills your activation

Sep 12, 2025

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4 min read

Why one “happy path” kills your activation

Anastasia Kudrow

Big impact

Sep 5, 2025

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6 min read

When “later” becomes never

Anastasia Kudrow

Popular mistakes

Why your “obvious” flow still loses users

Aug 29, 2025

•

5 min read

Why your “obvious” flow still loses users

Anastasia Kudrow

Anastasia Kudrow

How to drive advanced feature adoption

3 reasons I didn't pay Claude

Why users don't engage with your free plan

Top 5 Psychology-Backed Ways to Drive Upgrades

How to steal your competitor's users

When subscriptions kill your revenue

How Lovable converts with a radical bet

Why users ghost your annual plan

How to make locked features drive upgrades

Should your trial ask for a card? Here’s the filter

Why users don’t trust your testimonials (and how to fix it)

How to design upsells that don’t get ghosted

When a longer activation journey makes sense

Only top products pay attention to this

When users can't imagine leaving

How Netflix keeps you around

Why I stopped looking at other pricing plans

The counterintuitive reason users ghost your upgrades

Why we pick famous products over better ones

Why users ignore perfectly good products

Why users ignore your upgrades

No surprise, no attention: the cost of being too predictable

Why one “happy path” kills your activation

When “later” becomes never

Why your “obvious” flow still loses users

Hi, I’m Anastasia!