Oliver Buchannon
Anastasia Kudrow

PLG partner for growing teams

Retention

+3

Forget about activation. How to build a habit

Jun 14, 2026

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4 min read

Forget about activation. How to build a habit

Learn from Magic Patterns

Anastasia Kudrow
Anastasia Kudrow

Pricing

How to convert when pricing is complex

Jun 7, 2026

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3 min read

How to convert when pricing is complex

Without changing your plans

Anastasia Kudrow
Anastasia Kudrow

Upgrades

+2

The right way to drive upgrades with urgency

May 24, 2026

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3 min read

The right way to drive upgrades with urgency

And no, this isn't the countdown timers, come on.

Anastasia Kudrow
Anastasia Kudrow

Talks

+1

Stop obsessing over the aha moment.

May 17, 2026

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6 min read

Stop obsessing over the aha moment.

A talk with UX Designer Lisa Heiss about AI, onboarding and users

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

3 ways to activate before signup

May 10, 2026

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3 min read

3 ways to activate before signup

How to start onboarding from the landing page

Anastasia Kudrow
Anastasia Kudrow

summaries

5 most read growth dives

May 3, 2026

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1 min read

5 most read growth dives

AI Chats, Grammarly, Claude and others

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Stop pitching the whole bundle

Apr 26, 2026

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4 min read

Stop pitching the whole bundle

How to design upgrade triggers that say more by saying less

Anastasia Kudrow
Anastasia Kudrow

Top of the funnel

+1

How an AI agent can make things worse

Apr 19, 2026

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4 min read

How an AI agent can make things worse

A demo that broke my heart

Anastasia Kudrow
Anastasia Kudrow

Upgrades

+2

What kills a great upgrade trigger. Grammarly case, P2

Apr 12, 2026

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7 min read

What kills a great upgrade trigger. Grammarly case, P2

Anastasia Kudrow
Anastasia Kudrow

Upgrades

+2

Grammarly P1: a save-worthy upgrade trigger

Apr 5, 2026

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7 min read

Grammarly P1: a save-worthy upgrade trigger

πŸ‘» A ready-to-use template to design your own upgrade trigger inside ↓

Anastasia Kudrow
Anastasia Kudrow

Retention

+3

How to drive advanced feature adoption

Mar 29, 2026

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9 min read

How to drive advanced feature adoption

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

3 reasons I didn't pay Claude

Mar 22, 2026

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8 min read

3 reasons I didn't pay Claude

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

Why users don't engage with your free plan

Mar 13, 2026

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6 min read

Why users don't engage with your free plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

Top 5 Psychology-Backed Ways to Drive Upgrades

Mar 1, 2026

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3 min read

Top 5 Psychology-Backed Ways to Drive Upgrades

Anastasia Kudrow
Anastasia Kudrow

Pricing

+2

How to steal your competitor's users

Feb 22, 2026

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6 min read

How to steal your competitor's users

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

When subscriptions kill your revenue

Feb 15, 2026

β€’

7 min read

When subscriptions kill your revenue

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

How Lovable converts with a radical bet

Feb 8, 2026

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4 min read

How Lovable converts with a radical bet

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Why users ghost your annual plan

Feb 1, 2026

β€’

9 min read

Why users ghost your annual plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

How to make locked features drive upgrades

Jan 25, 2026

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5 min read

How to make locked features drive upgrades

Anastasia Kudrow
Anastasia Kudrow
Should your trial ask for a card? Here’s the filter

Jan 16, 2026

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7 min read

Should your trial ask for a card? Here’s the filter

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

Why users don’t trust your testimonials (and how to fix it)

Dec 14, 2025

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8 min read

Why users don’t trust your testimonials (and how to fix it)

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

How to design upsells that don’t get ghosted

Dec 7, 2025

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9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow
Anastasia Kudrow

Activation

+1

When a longer activation journey makes sense

Nov 30, 2025

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6 min read

When a longer activation journey makes sense

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

Only top products pay attention to this

Nov 23, 2025

β€’

5 min read

Only top products pay attention to this

Anastasia Kudrow
Anastasia Kudrow
When users can't imagine leaving

Nov 16, 2025

β€’

7 min read

When users can't imagine leaving

Anastasia Kudrow
Anastasia Kudrow
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Hi, I’m Anastasia Kudrow!

Ghosted is my newsletter about the psychology behind good and bad product decisions.

Β© 2026 Anastasia Kudrow.
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