Upgrades

Upgrades

+2

The right way to drive upgrades with urgency

May 24, 2026

β€’

3 min read

The right way to drive upgrades with urgency

And no, this isn't the countdown timers, come on.

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Stop pitching the whole bundle

Apr 26, 2026

β€’

4 min read

Stop pitching the whole bundle

How to design upgrade triggers that say more by saying less

Anastasia Kudrow
Anastasia Kudrow

Upgrades

+2

What kills a great upgrade trigger. Grammarly case, P2

Apr 12, 2026

β€’

7 min read

What kills a great upgrade trigger. Grammarly case, P2

Anastasia Kudrow
Anastasia Kudrow

Upgrades

+2

Grammarly P1: a save-worthy upgrade trigger

Apr 5, 2026

β€’

7 min read

Grammarly P1: a save-worthy upgrade trigger

πŸ‘» A ready-to-use template to design your own upgrade trigger inside ↓

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

3 reasons I didn't pay Claude

Mar 22, 2026

β€’

8 min read

3 reasons I didn't pay Claude

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

Why users don't engage with your free plan

Mar 13, 2026

β€’

6 min read

Why users don't engage with your free plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

When subscriptions kill your revenue

Feb 15, 2026

β€’

7 min read

When subscriptions kill your revenue

Anastasia Kudrow
Anastasia Kudrow

Engagement

+3

How Lovable converts with a radical bet

Feb 8, 2026

β€’

4 min read

How Lovable converts with a radical bet

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Why users ghost your annual plan

Feb 1, 2026

β€’

9 min read

Why users ghost your annual plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

How to make locked features drive upgrades

Jan 25, 2026

β€’

5 min read

How to make locked features drive upgrades

Anastasia Kudrow
Anastasia Kudrow

Hi, I’m Anastasia Kudrow!

Ghosted is my newsletter about the psychology behind good and bad product decisions.

Β© 2026 Anastasia Kudrow.
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