Activation

Stop obsessing over the aha moment.

A talk with UX Designer Lisa Heiss about AI, onboarding and users

3 ways to activate before signup

How to start onboarding from the landing page

How to drive advanced feature adoption

3 reasons I didn't pay Claude

Why users don't engage with your free plan

How to steal your competitor's users

When a longer activation journey makes sense

Why users ignore perfectly good products

Why one “happy path” kills your activation

When “later” becomes never

Why your “obvious” flow still loses users