Big impact

Big impact

+3

Stop pitching the whole bundle

Apr 26, 2026

β€’

4 min read

Stop pitching the whole bundle

How to design upgrade triggers that say more by saying less

Anastasia Kudrow
Anastasia Kudrow

Big impact

Top 5 Psychology-Backed Ways to Drive Upgrades

Mar 1, 2026

β€’

3 min read

Top 5 Psychology-Backed Ways to Drive Upgrades

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

When subscriptions kill your revenue

Feb 15, 2026

β€’

7 min read

When subscriptions kill your revenue

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Why users ghost your annual plan

Feb 1, 2026

β€’

9 min read

Why users ghost your annual plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

How to make locked features drive upgrades

Jan 25, 2026

β€’

5 min read

How to make locked features drive upgrades

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

How to design upsells that don’t get ghosted

Dec 7, 2025

β€’

9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

β€’

5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why we pick famous products over better ones

Oct 17, 2025

β€’

5 min read

Why we pick famous products over better ones

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why one β€œhappy path” kills your activation

Sep 12, 2025

β€’

4 min read

Why one β€œhappy path” kills your activation

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

When β€œlater” becomes never

Sep 5, 2025

β€’

6 min read

When β€œlater” becomes never

Anastasia Kudrow
Anastasia Kudrow

Hi, I’m Anastasia Kudrow!

Ghosted is my newsletter about the psychology behind good and bad product decisions.

Β© 2026 Anastasia Kudrow.
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