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9 min read

Why users ghost your annual plan

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How to make locked features drive upgrades

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How to make locked features drive upgrades

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How to design upsells that don’t get ghosted

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How to design upsells that don’t get ghosted

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The counterintuitive reason users ghost your upgrades

Oct 26, 2025

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The counterintuitive reason users ghost your upgrades

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Why we pick famous products over better ones

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Why we pick famous products over better ones

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Why one “happy path” kills your activation

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Why one “happy path” kills your activation

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Sep 5, 2025

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6 min read

When “later” becomes never

Anastasia Kudrow

Big impact

Why users ghost your annual plan

How to make locked features drive upgrades

How to design upsells that don’t get ghosted

The counterintuitive reason users ghost your upgrades

Why we pick famous products over better ones

Why one “happy path” kills your activation

When “later” becomes never

Hi, I’m Anastasia!