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Oliver Buchannon
Anastasia Kudrow

PLG partner for growing teams

Engagement

+3

How Lovable converts with a radical bet

Feb 8, 2026

β€’

9 min read

How Lovable converts with a radical bet

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

Why users ghost your annual plan

Feb 1, 2026

β€’

9 min read

Why users ghost your annual plan

Anastasia Kudrow
Anastasia Kudrow

Big impact

+3

How to make locked features drive upgrades

Jan 25, 2026

β€’

5 min read

How to make locked features drive upgrades

Anastasia Kudrow
Anastasia Kudrow
Should your trial ask for a card? Here’s the filter

Jan 16, 2026

β€’

7 min read

Should your trial ask for a card? Here’s the filter

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

Why users don’t trust your testimonials (and how to fix it)

Dec 14, 2025

β€’

8 min read

Why users don’t trust your testimonials (and how to fix it)

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

How to design upsells that don’t get ghosted

Dec 7, 2025

β€’

9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow
Anastasia Kudrow

Activation

+1

When a longer activation journey makes sense

Nov 30, 2025

β€’

6 min read

When a longer activation journey makes sense

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

Only top products pay attention to this

Nov 23, 2025

β€’

5 min read

Only top products pay attention to this

Anastasia Kudrow
Anastasia Kudrow
When users can't imagine leaving

Nov 16, 2025

β€’

7 min read

When users can't imagine leaving

Anastasia Kudrow
Anastasia Kudrow

Retention

How Netflix keeps you around

Nov 9, 2025

β€’

7 min read

How Netflix keeps you around

Anastasia Kudrow
Anastasia Kudrow

Pricing

+1

Why I stopped looking at other pricing plans

Nov 2, 2025

β€’

7 min read

Why I stopped looking at other pricing plans

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

β€’

5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why we pick famous products over better ones

Oct 17, 2025

β€’

5 min read

Why we pick famous products over better ones

Anastasia Kudrow
Anastasia Kudrow

ICP Design

+1

Why users ignore perfectly good products

Oct 10, 2025

β€’

6 min read

Why users ignore perfectly good products

Anastasia Kudrow
Anastasia Kudrow
Why users ignore your upgrades

Oct 3, 2025

β€’

4 min read

Why users ignore your upgrades

Anastasia Kudrow
Anastasia Kudrow
No surprise, no attention: the cost of being too predictable

Sep 21, 2025

β€’

5 min read

No surprise, no attention: the cost of being too predictable

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why one β€œhappy path” kills your activation

Sep 12, 2025

β€’

4 min read

Why one β€œhappy path” kills your activation

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

When β€œlater” becomes never

Sep 5, 2025

β€’

6 min read

When β€œlater” becomes never

Anastasia Kudrow
Anastasia Kudrow

Popular mistakes

+2

Why your β€œobvious” flow still loses users

Aug 29, 2025

β€’

5 min read

Why your β€œobvious” flow still loses users

Anastasia Kudrow
Anastasia Kudrow

Onboarding

Why a product for everyone retains no one

Aug 22, 2025

β€’

4 min read

Why a product for everyone retains no one

Anastasia Kudrow
Anastasia Kudrow
Why β€œobjectively better” doesn’t win users

Aug 15, 2025

β€’

6 min read

Why β€œobjectively better” doesn’t win users

Anastasia Kudrow
Anastasia Kudrow
Why users leave your β€œfully customizable product”

Aug 8, 2025

β€’

5 min read

Why users leave your β€œfully customizable product”

Anastasia Kudrow
Anastasia Kudrow
When usage limits don't drive upgrades

Aug 1, 2025

β€’

4 min read

When usage limits don't drive upgrades

Anastasia Kudrow
Anastasia Kudrow
How your free plan kills your upgrades

Jul 25, 2025

β€’

5 min read

How your free plan kills your upgrades

Anastasia Kudrow
Anastasia Kudrow
Why users ghost when they open your pricing page

Jul 18, 2025

β€’

3 min read

Why users ghost when they open your pricing page

Anastasia Kudrow
Anastasia Kudrow
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Hi, I’m Anastasia!

Ghosted is my newsletter about why users disappear and how to stop them by creating more value and understanding how people actually think.

Β© 2026 Anastasia Kudrow.
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